Date(s) - Tuesday 2nd of March (02/03/2021)
9:30 am - 12:00 pm
This course will be delivered LIVE via Zoom over 3 weeks. The weekly 3 hour webinar will roll out on Tuesday 2nd March, Tuesday 9th March and Tuesday 16th March. Attendance at all 3 webinars required. A 1-1 mentoring session is also included. This course is for you if you are about to embark on a new business venture, looking to re-brand or elevate your existing business. The aim of this course is to give you a greater understanding of branding and why it is important for business. We will evaluate your current brand, identify your points of difference and look at ways to engage the people that matter most – your customers. We will cut through the clutter to discover what lies at the heart of your brand; generate creative ideas, and help you explore the areas of your brand that need the most work. CLICK ON THE COURSE TITLE FOR A FULL COURSE OUTLINE
Branding Your Business
SESSION 01. Understanding branding
What is branding? What is brand strategy? Branding v Marketing Brand audit
SESSION 02. Defining your brand
What are my brand values? What is my brand vision? What is my brand positioning? What is my brand personality/character? Creating a brand blueprint.
SESSION 03. Bringing your brand to life
How your brand should look and feel. Briefing and working with a designer Refining your brand blueprint Visualising your brand Defining your visual style Building brand loyalty – creating a reputation that lasts Sharing your brand using social media Be your own brand ambassador – Maintaining and protecting your brand
This course will be delivered LIVE online via Zoom. It comprises a 3 hour weekly worksop over a period of 3 weeks.
By the end of the workshop the participants will: Have greater understanding of branding and the branding process. Have analysed and evaluated their current brand — Brand Audit. Have defined their brand. Who they are — Brand Vision, What they do — Brand Position, Why it matters — Brand Values. Have a clear Brand Blueprint to enable them to bring their business vision to life. They will have learned the value of design for business and feel confident as their own brand ambassador, building customer loyalty, as well as maintaining and protecting their brand.
ONE-ON-ONE MENTORING SESSION
The one-on-one mentoring sessions will allow the participants to focus on areas of branding specific to their business.
The trainer will guide the participants through developing and executing their brand blueprint and help elevate their brand to the next level. The aim of the mentoring is that the participants will come away clear, motivated and ready to take on the world. This session will be followed up with a report and detailed action plan.
Report, with detailed action plan
After the workshop, the participants may feel overwhelmed by all the things they could be doing. The mentoring will give clarity to what needs to be done specific to their business and the action plan will detail how to do it. Each action plan will be unique to each business—it may be focus on brand consistency on printed collateral, branding their online presence or even a complete rebrand. The aim of the action plan is to give clarity to what needs to be implemented—a roadmap of where to go next.